As most non-profit organizations can attest, it can be a challenge to raise awareness for your organization, particularly when marketing dollars are scare. Nonetheless, it is critical to find ways to communicate in order to inform the public of available services, to attract donors and to shine the spotlight on critical issues the community faces.
Implementing a media relations and/or social media campaign are two cost-effective ways to get your message out without spending a fortune. Below are links to some materials that can help you get started or to enhance the work you may already be doing.
These materials address the basics for developing a media relations/publicity program for your organization, tips on using social media and guidelines for managing a crisis communications situation.
While there are lots of places to find similar information on the Internet, we hope this resource section makes it easier for you to access some how-to's all in one place.